Anastasia Bogdanova brings an impressive track record of 20 years of exceptional achievements in senior positions at companies such as Reebok, Rue La La, P&G, and BBDO.
As the Global Creative Director at Reebok, Anastasia demonstrates unparalleled leadership by guiding the creative vision, strategy, and execution of brand positioning and messaging for this prominent fitness corporation. She spearheads the development of innovative marketing campaigns that capture the attention of new customers and foster deeper relationships with existing ones in a challenging and highly competitive industry. Anastasia's dedication and "All-In" approach make her an invaluable leader in every project she engages with.
One of Anastasia's notable strengths lies in her ability to build robust teams, while also overseeing all aspects of creative marketing and strategy. Through her expertise, Reebok's portfolio has solidified its position as a leading authority in the field, implementing the best business and marketing practices. Her leadership, vision, and creative drive have been instrumental in enhancing the quality, consistency, and integrity of all brand assets.
Anastasia has effectively collaborated with stakeholders across departments, including Marketing, Merchandising, Technology, and Management, to define strategies that drive increased visits and engagement, propelling the business toward its goals.
Before assuming her role as Creative Director at Reebok, Anastasia accumulated over 15 years of experience driving positive outcomes across various areas, including product campaigns, rebranding initiatives, strategic planning, execution, and product positioning. Her contributions have been instrumental at Rue La La, P&G, BBDO, and New Balance.
By combining her exceptional business instincts with an unparalleled work ethic, Anastasia consistently surpasses expectations in high-stakes environments. Her contributions to Reebok, Rue La La, P&G, BBDO, and other companies have positioned her as a key member and a catalyst for growth.